Myra ships a full opt-out system so your contacts always have a way to stop hearing from you - and the platform enforces it automatically.
The unsubscribe link
Every contact has a unique, permanent unsubscribe token. You can drop it into any email using either merge tag:
{{unsubscribe_url}}
or
{{unsubscribe_link}}
When the email sends, Myra replaces the tag with the recipient's unique URL (e.g. https://myra-app.ai/unsubscribe?token=…).
Example (HTML email body):
<p style="font-size:12px;color:#6b7280;text-align:center;">
Don't want these emails? <a href="{{unsubscribe_url}}">Unsubscribe</a>.
</p>
Auto-append the footer
If you'd rather not remember to add the tag every time, turn on Settings → Contacts → Auto opt-out → Auto-append unsubscribe footer. Myra will automatically add a plain unsubscribe line to every one-to-one and automation email that doesn't already include the tag.
STOP keywords
If a contact replies to a text message or email with any of these words, Myra automatically:
- Flips Do Not Disturb on for that contact (both SMS and Email).
- Cancels every active automation run for them.
- Adds their email address to the platform-wide suppression list (email only).
Default keywords: stop, unsubscribe, remove, remove me, opt out, optout, cancel.
You can edit the list separately for SMS and Email in Settings → Contacts → Auto opt-out.
Important: the suppression list created by a STOP reply is not scoped to one business. Once an address is suppressed this way, no business on the platform can email it, because every send path checks that list without a business filter. A clicked unsubscribe link behaves differently — see below.
What the recipient sees
Clicking the unsubscribe link takes them to a branded page where they confirm the opt-out. After they confirm:
- Do Not Disturb (email) is switched on for that contact, scoped to the business that sent the email.
- Any future automation that tries to email them is silently skipped.
- Manual "Send Email" from a lead card is blocked with a "Do Not Disturb on" warning.
A clicked unsubscribe deliberately does not add the address to the platform-wide suppression list. The client-scoped Do Not Disturb flag is what stops the sending.
Re-subscribing
There is no self-serve resubscribe. If a contact wants back in, an admin can:
- Open the contact card.
- Turn Do Not Disturb off.
If the address was suppressed platform-wide by a STOP keyword reply, ask support to remove the suppression as well — turning Do Not Disturb off is not enough on its own.
This is intentional - accidental resubscribes are the fastest way to a spam complaint.
Best practices
- Always include the unsubscribe tag (or turn on auto-append) on bulk or automated emails. Gmail and Yahoo require it for senders with any real volume.
- Keep the tag out of one-off replies to a live conversation - it looks strange in a personal reply.
- Review suppressed emails regularly to spot spikes that hint at deliverability problems.
Where the unsubscribe link goes
In Settings → Contacts → Auto opt-out → Email you can choose:
- Branded page (default) - a simple page showing your business name and logo. Nothing to set up.
- Your own page - enter an
https://address on your website and paste in the embed code we give you. We add the contact's unique token to the address so the embedded form knows who they are. If the address is missing or invalid when an email goes out, we use the branded page instead, so the link always works.
The embedded form also works on its own: a visitor who just types their email address is unsubscribed from your emails. It always shows the same confirmation, so it never reveals whether an address is on your list.
Which businesses an opt-out affects
It depends on how the contact opted out:
- Clicked the unsubscribe link — affects your business only. The opt-out is recorded against that contact for that business. If the same person is also a contact of another business on the platform, that business's emails are unaffected.
- Replied STOP (or another opt-out keyword) — affects every business on the platform. The address goes on the shared suppression list, and no business can email it until support removes it. Tell customers this plainly rather than promising per-business isolation.